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Pop of Neon

with L'Oreal

Client Name: L'Oreal

Project Name: Pop of Neon

L'Oreal nails approached ASOS to create a campaign to showcase their new neon collection of nail varnishes to the ASOS audience. I designed a simple fun, interactive and engaging website where the user could be inspired with tips and tricks on how to apply the neon colours by doing nail art then matching with ASOS trend and the chance to win the whole collection plus ASOS vouchers. This campaign performed really well, users were on the site on average for over 5 minutes!

Role: Concept, Pitch, Art Direction and Design

Pop of Neon Site

Pop of Neon Site

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We collaborated with WAH Nails to create some fun nail designs for each of the 4 colours.

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