Sound and Style with Philips

A campaign to showcase and integrate the Philips CitiScape collection with ASOS with the aim to change the perceptions of Philips Headphones and engage with a fashion conscious audience in an authentic way.

Role: Concept, Pitch, Art Direction and Design

We collaborated with three top music influencers, showcasing them in the Citi-scape collection while they performed live at our exclusive event in Brick Lane. Attendees interacted with our visuals on a massive screen, shopping their outfits and discovering more about the headphones and the artists, with easy access to purchase on ASOS. The was overwhelming, with the entire collection selling out in just a couple of days!"

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Photographer: Sam J Butt

Artists: Ossie, Cooly G and Toyboy and Robin