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Sound and Style with Philips

To showcase and integrate the Philips CitiScape collection with ASOS and change the perceptions of Philips Headphones and engage with a fashion conscious audience in an authentic way.

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Role: Concept, Pitch, Art Direction and Design

Above is the site, we released video content and Q+A with a new artist each week 

We also created an experiential event in Brick Lane. We hired a venue where all the ‘Citiscape’ collection could be put to the test, and the artists featured in the campaign also played music. The site I designed could be viewed on a huge screen where the audience could interact with to find out more about the headphones, the artist and to be able to buy the headphones on ASOS. The whole collection sold out within a couple of days.

Photographer: Sam J Butt

Artists: Ossie, Cooly G and Toyboy and Robin

View the entire creative in the PDF by scrolling through, or click top righ to view in presentation mode.

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