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Client Name: Ford

Project Name: The Ford Fiesta Fashion Dash

I had the opportunity to work with Ford on two campaigns, involving the new Ford Fiesta. Both campaigns consisted of travelling the country gifting £1000 worth of ASOS goodies to the lucky winners, whilst filming, tweeting and instagram-ing the journey with a live interactive map that documented our travels across the country. we also shot the car on the ASOS catwalk!

 

The campaign won Automotive and Transport Category at Brand Republic Awards 2014

 

Role: Concept, Pitch, Art Direction and Design of all assets print and digital

Below are the designs for the hub, they show each stage of the campaign from building competition entries, through to the actual day of the 'fashion dash' with an interactive map.

THE FIESTA FASHION DASH - PHASE 01-1
THE FIESTA FASHION DASH - PHASE 02-1
THE FIESTA FASHION DASH - PHASE 02-2
Ford Fiesta Fashion Dash

Ford Fiesta Fashion Dash

Below are some of the photos from the journey. 

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