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Client Name: Scwarzkopf
Project Name: Colour Blast
We featured the new range of hair dyes in a simple but very effective campaign. It involved our first ever ASOS magazine gatefold, a hub that contained information about the products, videos on what to wear with your fresh new hair colour and a competition to win the range and a load of ASOS clothes.
Role: Pitch, Art Direction and Design
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Above is the gatefold advertorial for ASOS Magazine and below are designs of each stage of the hub.
Schwarzkopf Creative
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Below are the videos I art directed. There is a video per hair colour, each has 3 trends to inspire our audience on what they could wear.
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