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Client Name: HTC
Project Name: The One Party People Shoot
The HTC campaign created many firsts for ASOS: the first time ASOS had created a unisex media campaign; the first usage of AR/IR technology for an ASOS magazine partnership; the first time ASOS magazine had created an insider front cover gatefold and the first time a photo shoot had been created on a phone! The campaign generated almost 14 million impressions for the HTC brand across ASOS channels.
Role: Art Direction and Design
Above is the gatefold advertorial for ASOS Magazine and below are designs of each stage of the hub and the campaign.
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